Not a Rerun: This Big Name in American News Is Returning to Television
There is something wonderfully predictable about television. Every few years the industry discovers a revolutionary new concept, announces that everything is changing forever, spends millions rebranding itself, and then quietly brings back someone audiences already recognize. That's apparently where we are again. A major name in American news is returning to television, and I have to admit that I'm fascinated—not because I expect journalism itself to be transformed, but because the television business has an almost supernatural inability to resist nostalgia. Networks love to tell us they're chasing younger audiences, embracing digital innovation, reinventing storytelling, and disrupting the media landscape. Then the first ratings report comes in looking like a tax audit, and suddenly executives remember that familiarity sells better than buzzwords. It turns out viewers enjoy recognizing the person delivering the headlines more than they enjoy hearing about another exciting ...
